4 edition of Defending your brand against imitation found in the catalog.
Defending your brand against imitation
Judith Lynne Zaichkowsky
Published
1995
by Quorum Books in Westport, Conn
.
Written in English
Edition Notes
Includes bibliographical references and indexes.
| Statement | Judith Lynne Zaichkowsky. |
| Classifications | |
|---|---|
| LC Classifications | HF5415.13 .Z35 1995 |
| The Physical Object | |
| Pagination | xvii, 184 p. : |
| Number of Pages | 184 |
| ID Numbers | |
| Open Library | OL1106269M |
| ISBN 10 | 0899308295 |
| LC Control Number | 94031462 |
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The insights and information presented in Defending Your Brand Against Imitation provide an abundance of material for other researchers to investigate. Corporate management as well as attorneys and academics will find this informative summary Cited by: The book Defending Your Brand Against Imitation, by Judith Lynne Zaichkowsky, attempts to do just this-to edu-cate each profession about the others' concerns-and it does so well.
There is a dearth of literature that explores this topic, but companies spend millions of dollars a year fight-ing to protect their brand names, trade dress (e.g., packag.
Get this from a library. Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues. [Judith Lynne Zaichkowsky] -- Brand imitation is widespread in today's marketplace and clearly is a threat.
It is important for brand, marketing, and other corporate managers to understand the history of this problem, its. Get this from a library. Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues.
[Judith Lynne Zaichkowsky]. This is a long-awaited, updated and re-titled editon of Judy Zaichkowsky's earlier work "Defending Your Brand Against Imitation" (Quorum Books, ) which has been out 3/5(2). A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text.
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Defending Against the Enemy Coping with Parkinson s Disease Defending Against the - $ Against Enemy the Defending Disease Parkinson with Coping s s Coping with Against Disease. Brand Imitation and Its Effects on Innovation, Competition, and Brand Equity Ricky Wilke and Judith Lynne Zaichkowsky A lthough the practice of intentionally integrating the name, shape, symbol, color, or "look and feel" of a leading brand to a new brand has been common and well-documented since the mids, its perceived legality and acceptability are by: Legal Resources.
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Past editions (from the 4th) are available on the USPTO. Book review Full text access Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues: by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books,pp. ISBN: This book is, in fact, an extension and update of another book entitled Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues (, Quorum Books) by Dr.
Zaichkowsky. According to the author, she had witnessed some “passing-off” or counterfeiting cases while functioning as an expert in trademark cases.
Book Review: Defending your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues George M. Zinkhan Coca-Cola Professor of Marketing University of Georgia. Defending Your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues by Judith Lynne Zaichkowsky (pp.
) Review by: George M. Zinkhan DOI: / Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues Zaichkowsky, Judith Lynne, () More. Judith Lynne Zaichkowsky: Defending your brand against imitation. Westport, CT & London: Quorum Books, ISBN 5.
pp., USDGBP Brand imitation is widespread in today’s marketplace and a threat to firms marketing brands. Zaichkowsky, Judith Lynne, Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues, Quorum Books,Westpoint, Connecticut. (Second printing ) JOURNALS EDITED Special Issue: Communications and Consumer Behavior ().
Journal of Business Research, (with Gilles Laurent), Vol. 48, Issue Size: KB. This is a theme that is more broadly taken up in another book edited by Revue canadienne des sciences de I’administration Canadian Journal of Administrative Sciences U(4).
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Disney holds intellectual property rights in its characters that allow the company to prevent many uses of character names and images. However, it's still possible to use Disney characters' images or names if you obtain a license or use the character in a legal : Larissa Bodniowycz.
Defending the Arts 1 Defending the Arts /Arts 6/16/14 Defending the Arts 2 Me and my wife have always enjoyed the arts and took and opportunity recently to go see the play “Wicked” in Raleigh N.C. It has always been one of my wives favorite plays so it ended up being what I wanted us to go see.
Defending against imitation by retail brands Kellogg School of Management 'Managing a brand without reading this book is like driving a car without your license' - Haesun Lee, Senior Vice President of Marketing, AmorePacific Co, Korea.
The first two editions of "Strategic Brand Management" were published to great critical It is their doing that those books of yours are put forth in which you brand your Christian brethren, not sparing even the martyrs, and heap up accusations speakable and unspeakable against Christians of every degree, and mar our peace, and cause a scandal to the church.Defending the Brand reflects their thoughtful insights.
Finally, I would like to acknowledge you, the reader, for your interest in learning more about the unique challenges of defending a brand in the new millennium. Growing awareness and a thirst for knowledge on the issues cov-ered in Defending the Brand can no longer be Size: 7MB.
