4 edition of Defending your brand against imitation found in the catalog.
Defending your brand against imitation
Judith Lynne Zaichkowsky
Includes bibliographical references and indexes.
|Statement||Judith Lynne Zaichkowsky.|
|LC Classifications||HF5415.13 .Z35 1995|
|The Physical Object|
|Pagination||xvii, 184 p. :|
|Number of Pages||184|
|LC Control Number||94031462|
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Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand : $ Discover the 3 most common mistakes in a street fight in this video with Sifu Dan. in Bruce Lee's authentic art of Jeet Kune Do (JKD). He's also a third generation student of Ip Man (Wing Chun.
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The insights and information presented in Defending Your Brand Against Imitation provide an abundance of material for other researchers to investigate. Corporate management as well as attorneys and academics will find this informative summary Cited by: The book Defending Your Brand Against Imitation, by Judith Lynne Zaichkowsky, attempts to do just this-to edu-cate each profession about the others' concerns-and it does so well.
There is a dearth of literature that explores this topic, but companies spend millions of dollars a year fight-ing to protect their brand names, trade dress (e.g., packag.
Get this from a library. Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues. [Judith Lynne Zaichkowsky] -- Brand imitation is widespread in today's marketplace and clearly is a threat.
It is important for brand, marketing, and other corporate managers to understand the history of this problem, its. Get this from a library. Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues.
[Judith Lynne Zaichkowsky]. This is a long-awaited, updated and re-titled editon of Judy Zaichkowsky's earlier work "Defending Your Brand Against Imitation" (Quorum Books, ) which has been out 3/5(2). A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text.
The present book review analyzed Nirmalya Kumar and Jan - Benedict E. Steenkamp 's book - Private Label Strategy: How to Meet the Store Brand. Against Attacks Psychic Defending Book by Hardcover Poleo Ruiz Carlos (English) (English) Carlos Ruiz Against by Hardcover Attacks Poleo Defending Psychic Book.
Defending Against the Enemy Coping with Parkinson s Disease Defending Against the - $ Against Enemy the Defending Disease Parkinson with Coping s s Coping with Against Disease. Brand Imitation and Its Effects on Innovation, Competition, and Brand Equity Ricky Wilke and Judith Lynne Zaichkowsky A lthough the practice of intentionally integrating the name, shape, symbol, color, or "look and feel" of a leading brand to a new brand has been common and well-documented since the mids, its perceived legality and acceptability are by: Legal Resources.
Trademark Manual of Examining Procedure: This official manual is produced by the US Patent and Trademark Office and details all of the procedures used by trademark examiners when dealing with trademark is a good source for precise requirements of the trademark application process.
Past editions (from the 4th) are available on the USPTO. Book review Full text access Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues: by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books,pp. ISBN: This book is, in fact, an extension and update of another book entitled Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues (, Quorum Books) by Dr.
Zaichkowsky. According to the author, she had witnessed some “passing-off” or counterfeiting cases while functioning as an expert in trademark cases.
Book Review: Defending your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues George M. Zinkhan Coca-Cola Professor of Marketing University of Georgia. Defending Your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues by Judith Lynne Zaichkowsky (pp.
) Review by: George M. Zinkhan DOI: / Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues Zaichkowsky, Judith Lynne, () More. Judith Lynne Zaichkowsky: Defending your brand against imitation. Westport, CT & London: Quorum Books, ISBN 5.
pp., USDGBP Brand imitation is widespread in today’s marketplace and a threat to firms marketing brands. Zaichkowsky, Judith Lynne, Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues, Quorum Books,Westpoint, Connecticut. (Second printing ) JOURNALS EDITED Special Issue: Communications and Consumer Behavior ().
Journal of Business Research, (with Gilles Laurent), Vol. 48, Issue Size: KB. This is a theme that is more broadly taken up in another book edited by Revue canadienne des sciences de I’administration Canadian Journal of Administrative Sciences U(4).
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and. Disney characters, new and old, are iconic and valuable.
Disney holds intellectual property rights in its characters that allow the company to prevent many uses of character names and images. However, it's still possible to use Disney characters' images or names if you obtain a license or use the character in a legal : Larissa Bodniowycz.
Defending the Arts 1 Defending the Arts /Arts 6/16/14 Defending the Arts 2 Me and my wife have always enjoyed the arts and took and opportunity recently to go see the play “Wicked” in Raleigh N.C. It has always been one of my wives favorite plays so it ended up being what I wanted us to go see.
Defending against imitation by retail brands Kellogg School of Management 'Managing a brand without reading this book is like driving a car without your license' - Haesun Lee, Senior Vice President of Marketing, AmorePacific Co, Korea.
The first two editions of "Strategic Brand Management" were published to great critical It is their doing that those books of yours are put forth in which you brand your Christian brethren, not sparing even the martyrs, and heap up accusations speakable and unspeakable against Christians of every degree, and mar our peace, and cause a scandal to the church.Defending the Brand reﬂects their thoughtful insights.
Finally, I would like to acknowledge you, the reader, for your interest in learning more about the unique challenges of defending a brand in the new millennium. Growing awareness and a thirst for knowledge on the issues cov-ered in Defending the Brand can no longer be Size: 7MB.