Last edited by Duk
Wednesday, May 6, 2020 | History

4 edition of Defending your brand against imitation found in the catalog.

Defending your brand against imitation

Judith Lynne Zaichkowsky

Defending your brand against imitation

consumer behavior, marketing strategies, and legal issues

by Judith Lynne Zaichkowsky

  • 168 Want to read
  • 35 Currently reading

Published by Quorum Books in Westport, Conn .
Written in English

    Subjects:
  • Brand name products -- Marketing -- Management.,
  • Consumer behavior.,
  • Trademarks.,
  • Industrial property.,
  • Marketing -- Law and legislation.,
  • Imitation -- Case studies.

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementJudith Lynne Zaichkowsky.
    Classifications
    LC ClassificationsHF5415.13 .Z35 1995
    The Physical Object
    Paginationxvii, 184 p. :
    Number of Pages184
    ID Numbers
    Open LibraryOL1106269M
    ISBN 100899308295
    LC Control Number94031462

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      Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand : $   Discover the 3 most common mistakes in a street fight in this video with Sifu Dan. in Bruce Lee's authentic art of Jeet Kune Do (JKD). He's also a third generation student of Ip Man (Wing Chun.

      I spent much of my early adult life on American warships around the world defending democracy against one of its great 20th century enemies: global communism. The Cold War represented a rare kind.   Defending Jacob is not bad so much as the result of what happens when you try to reverse-engineer a bestseller into a conversation-starter, and prestige-TV it to : David Fear.


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Defending your brand against imitation by Judith Lynne Zaichkowsky Download PDF EPUB FB2

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There is a dearth of literature that explores this topic, but companies spend millions of dollars a year fight-ing to protect their brand names, trade dress (e.g., packag.

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[Judith Lynne Zaichkowsky]. This is a long-awaited, updated and re-titled editon of Judy Zaichkowsky's earlier work "Defending Your Brand Against Imitation" (Quorum Books, ) which has been out 3/5(2). A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text.

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Past editions (from the 4th) are available on the USPTO. Book review Full text access Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues: by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books,pp. ISBN:   This book is, in fact, an extension and update of another book entitled Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues (, Quorum Books) by Dr.

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Book Review: Defending your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues George M. Zinkhan Coca-Cola Professor of Marketing University of Georgia. Defending Your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues by Judith Lynne Zaichkowsky (pp.

) Review by: George M. Zinkhan DOI: / Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues Zaichkowsky, Judith Lynne, () More. Judith Lynne Zaichkowsky: Defending your brand against imitation. Westport, CT & London: Quorum Books, ISBN 5.

pp., USDGBP Brand imitation is widespread in today’s marketplace and a threat to firms marketing brands. Zaichkowsky, Judith Lynne, Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues, Quorum Books,Westpoint, Connecticut. (Second printing ) JOURNALS EDITED Special Issue: Communications and Consumer Behavior ().

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Disney holds intellectual property rights in its characters that allow the company to prevent many uses of character names and images. However, it's still possible to use Disney characters' images or names if you obtain a license or use the character in a legal : Larissa Bodniowycz.

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